Telecommunications company

Project objective:

• Development of marketing and sales strategy for telecommunications equipment division

Main activities:

• Development of value proposition, vision/mission, product and service offerings, core competencies
• Analysis of actual situation: market and competitor analysis, SWOT
• Analysis and reworking of core processes
• Development of business options
• Development of marketing and sales strategy as well as implementation of reorganization
• Implementation of call and competence centers as new sales channels